b'Matters heart of thematterThingsthat Matter Since 1990 Ice CreamFeaturing Local People, Places and PUBLISHER& EDITOR IN CHIEF MemoriesEllen DonkerASSOCIATEEDITORAnne MandellThere are manySOCIAL MEDIA MANAGERRachael Entine BY ELLEN DONKERADVERTISING CONSULTANTS M ost people have a good storywas the Old Barn Milk Bar. True to its name, it was Rene ConlonH. Leslie GilmanAmy Power GRAPHIC DESIGN involvingicecream,prob- housed in a barn and served the biggest ice cream cones Ellen Donker ablyfromtheirchildhood.I had ever seen. My first memory of the Milk Bar was in Unlike going out for pizzamy fathers brand new Thunderbird, which sported white COPY EDITORS orcake,anicecreamout- fabric seats. Afraid we would wipe our sticky hands on Charles Hammer ing is almost always special.the seats, he made sure we three kids had completely fin-Tia Swanson Maybe its the variety of theished our cones and washed up before granting us entry CONTRIBUTORS treat itself combined with indulgence, celebration andto the car. He was the one who introduced me to peanut Kristen di Gennaro socializing. butter swirl (vanilla base, of course), and it became my Adrianna Ahern Donat Growing up in my hometown of Wayne, NJ, we hadsecond favorite flavor.Amy Lynn-Cramer a couple of favorite places. If my family was eating din-Cindy Perman ner at Bonds, a small chain of family restaurants, each of Ilysse Rimalovski us left with an ice cream cone in hand. My favorite was, Harriet Sigerman and still is, vanilla chocolate chip in a wafer cone. Ken Stanek As a little kid, I had the habit of licking the ice cream upward, dislodging it from the cone more times than I could count. Losing your ice cream to the pavement was bad enough but then to endure the ridicule of your older brother and sister? Oh, the tears! Oh, the shame! Thankfully,myparents,althoughsomewhatexasper-Please address all correspondence to: ated, always got me a new cone. The Old Barn Milk Bar was the site of many ice cream outings.Visual Impact Advertising, Inc. If I think about it, my father was involved in many P.O. Box 198 of my ice cream excursions. Always ready for a treat, heIn my high school years, when we were old enough Maplewood, NJ 07040 often had an excuse to stop at Carvel on his way hometo drive, carloads of us would go to the Milk Bar af-973-763-4900 from most any errand. We enjoyed many an ice creamter school. If one of our classmates was working a shift, mattersmagazine.comcake. I was a sucker for a flying saucer.theyd scoop us an even bigger cone than usual, which info@mattersmagazine.com When our family moved a couple miles down thewas definitely a stomachache waiting to happen.Matters Magazine is owned and publishedroad, we had new places to discover, including T&WOnce I had children of my own, we made many trips by Visual Impact Advertising, Inc., P.O. Box 198 Maplewood, NJ 07040. Matters(Terwilleger & Wakefield), a shop that sold ice creamon foot to the Village Ice Cream Parlour. The kids loved Magazine is free, with editions direct mailedcones for a quarter. Talk about an unbelievable deal. Plustasting all the different flavorsbirthday cake and Play-seven times a year to the residents of Maple- their scoops were always generous! Although a trip toDoh stand outand adding as many mix-ins as they wood and South Orange and distributed to businesses and surrounding communitiesT&W was a hilly ride on our bikes, it was worth thecould fit in the cup, even gummy worms, which I could totaling 16,000. Subscriptions are availableeffort. During one of our treks, my father went with menever understand. Unlike me, they were better flavor ex-to non-residents for $30 (U.S.) $40 (Foreign)and my friend, Denise. It had just rained, and he rodeperimenters.annually. No part of the publication may be reprinted or otherwise reproduced withoutthrough a puddle that turned out to be a giant pothole. ISadly, the Village Ice Cream Parlour no longer sells writtenpermissionfromVisualImpactguess the way he went down looked pretty funny becausevanilla chocolate chip. Apparently, its gone the way of Advertising, Inc. Denise laughed uncontrollably, much to her dismay. Mythe Choco Taco. The worlds (or maybe just our towns) CIRCULATION VERIFIED BY father was a good sport and probably assuaged his pridetastes have shifted. After a lifetime of solidarity with my U.S. POSTAL RECEIPTS. with peppermint stick, one of his favorite flavors.favorite flavor, Ive been left behind. I suppose its time to READ & RECYCLE The place where we would go if we really wanted anadapt, which may require some tasting research. I sense a ice cream experience, say on a hot summer afternoon,good excuse to indulge. 8/ matters magazine / summer 2025'