resource guide / 35 Buy a place that will appeal to renters all year round Whalen said that’s one reason why they chose Asbury Park. “By choosing a town that has so much going on throughout the year, not just the summer months, we hope to have the opportunity to offer it as a rental for a longer window,” she explains. Location, location, location Being able to rent a vacation home means paying attention to things that matter to vacationers, such as walkability and being close to the beach. “If it’s an income property, the same rules apply as with your primary residence: location is key and do your homework,” says Landers. Decide if you are buying the home for an investment or for personal enjoyment “That was the hardest part for us,” Cortez confesses. “But once you decide, that will impact where you buy and the size of the place that you buy because smaller places don’t make as much money. Then, if you are thinking about it from an investment strategy, you need to think about how can I market this? How can I make my place stand up above all the rest?” Be creative with your marketing Whalen is trying flash sales as well as discounted pricing for SOMA residents through the SOMA General Store. Cortez is experimenting with offering special add-ons, such as a linen service, food shopping, a private chef and massage therapy. Thinking about buying your own vacation/ summer home? Here’s some advice from our local vacation home experts: Resource LOCAL GUIDE 30 Years of Experience Paper Institute Certified Fully Insured Faux finishes studied under Dunn-Dean Studios Painting | Faux Finishes | Custom Colors Bill Paulison | 908-510-9373 | paulisonprop@gmail.com Area References Available Upon Request DECORATIVE Interior Specialists for Wallpaper Installation PAINTING Interior � Exterior Juan Pablo Chamorro, Owner jchamorro@CertaPro.com