b'M eetF ourr esidentsW hoh aveG ottenheir ottaGe iCenses MMAAKKIINNGGHHAAPPPPYYHHOOMMEESStCL EVEENNHHAAPPPPIIEERREVAnne MandellCereal Dreams, Maplewood@cerealdreamsnj cerealdreams.comAnneMandellcravedthenostalgicfoods ofherchildhood.Asanadvertisingaccount executive newly freed from her job, she seized the opportunitytousehersoftskillsandsatisfya desire to start her own venture.Cereal Dreams was a concept that was percolat- City to SuburbsBuyingSelling RelocationsFirst Time Buyersing for years: part cereal buffet, part cereal treats. Mandell realized that she could do it from home. She knew about the cottage permit process and decidedtogo forit,targeting SpringfieldAv-enues Mayfest asSusan Blodgett, ABRLuke Blodgett Ginny Spiegel her launch date. It was a big day for me, saysBroker / Sales Associate Sales Associate Sales AssociateMandell, A new old idea. Seeing the reaction973-214-4636860-942-2207973-219-8865 Susan.BlodgettLuke.BlodgettVirginia.Spiegel was pretty impactful. @cbmoves.com@cbrealty.com @cbmoves.comProving her concept in person, she could witnesstheemotionalresponsefromcerealSERVICE KNOWLEDGE EXPERTISE fans of all ages. A year later, she moved Cereal Dreams to the Co-Lab in South Orange, fur- Mandell displays the required145 Maplewood AveMaplewood, NJ 973-378-8300placard in her space at the Co-ther experimenting with products, pricing andLab at South Orange. Photo by marketing.Ilysse Rimalovski.Ive never had such an opportunity to be so creative in my life, she says. When people come in looking for my cereal bar, I pinch myself. Whats next? Mandell envisions a cereal caf that feels like your kitchen on a weekend morning. She wants to be known as the person who provides the ultimate cereal experience.Stephen Joseph, Bite Me Bagels, Maplewood IG/FB: @bitemebagels; bitemebagel.comIts time for the healthy &With this permit, a cottage food operator can touch on a little piece of theirrestorative sleep you need!dream and see if they want to expand it, or see if its better kept as a dream, says Stephen Joseph, founder of Bite Me Bagels. I dont know if its having three kids or a decent job that I enjoy now,The best mattress store weve ever been in.but its tough thinking about taking that next step again.We love our new mattress!Herein lies the conundrum facing many cot-tage bakers who started their businesses in earnestLearn why we during the pandemic: What next? Joseph first at- are the righttempted bagel making in 2018. He was workingchoice for on a new concept that fell flat when his bakingyour family.attempts were met with disaster. Fast forward to 2020 when a friend said, Hey,Twins$598& up | Fulls$798& up its your turn with the sourdough starter, reigniting his desire to make bagels. Queens$998& up | Kings$1,298& upHe tried again, researching 50 different bagel recipes, reading bread books and finding mentors. He was an early recipient of a cottage food permit in Newethicalmattress.com|387 Millburn Ave|(973) 250-6104Jersey. Bagel making became an obsession for Joseph, day and night, tweaking feature story /13'