20 / matters magazine / fall 2017 Julie Perlow-Greene Retail Therapy 7 Highland Place, Maplewood 917-650-7895 facebook.com/ladiescuratedclothing Why I started my business I've loved styling myself and others since I was a teen, adoring the self- expression which is possible in a “look”. After 15 years as a practicing clinical psychologist I was ready for a change. When I realized how much people loved my style and wanted me to find clothes and accessories for them, I decided to do it full-time. My favorite moments in my business The experiences of joy, sisterhood, freedom, self-acceptance and playfulness I see on a daily basis at my store. What I'm most proud of A new offshoot of my business, “Letting Go In Style", is a closet liquidating service for those going through the loss or transition of a loved one. I am able to understand the feelings swirling around during these times and provide an accepting and practical option for “letting go” of a large wardrobe. Vicki Popp-Jimenez Vicki Popp Salon 456 Springfield Avenue, Summit 908-967-6492 vickipoppsalon.com Why I started my business I wanted to create a healthy environment for my employees to learn to work together as a team, helping and taking care of each other so they could balance a career and family while benefiting from a flexible work schedule. Why I do what I do I enjoy making people feel better about themselves. Hair is often an extension of who you are so when your hair looks great you feel great. My tools of the trade My ears! I listen to people so I can understand how they feel about themselves and help them feel safe in the chair. This way I can help them express who they are through their hair. Align Wellness Studio 10 East Willow Street, Millburn 973-376-4166 align-wellness-studio.com Our motto Where fitness is never one-size-fits-all. Having highly-trained instructors, we are able to work with clients of all kinds: athletes, the elderly, pre/postnatal, those with neurological conditions, and more. Primarily a Pilates studio, we do teach some complementary programs including barre, TRX, cardio, and massage therapy. Our vision To be a place of integrated health and wellness. That's why we offer other like-minded businesses on site: Soul Sprout Family Acupuncture, Just Be Smooth Endermologie Studio, and Tara's Highway 2 Well. Our favorite moments in our business When we see the awesome community that has grown in our studio and how they help each other. Our clients often act like a welcome wagon to newer clients. Tara Roscioli, Gwen Swanson Vigorito and Mindy Catron Photo by Timothy J. Connolly, DirectNorth.Digital