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body is disappointed when they come 
in. The same works for Kokoro.”
As they’ve settled in, Onuma and 
Salaskar have gotten to know each 
other’s merchandise, too. They coor­
dinate some of their purchases, keep 
an eye out for items the other might 
like and have found that their inven­
tories work well side by side. “Almost 
everything in our stores is more com­
plementary versus competitive in na­
ture,” Onuma says.
Inside their shared storefront, 
Onuma and Salaskar have discovered 
another similarity: both have always 
stocked their stores with things they 
genuinely love.
“For me, my store was always a 
collection of my favorite items,” Salas­
kar says. “Susan is like that as well. If 
it’s something she likes and enjoys, 
she wants to bring it to everybody.”
Onuma sees an even stronger sim­
ilarity in the way they treat people 
who walk through their door. “What 
really attracted me to Kimaya was 
that she has the same philosophy: 
the customers come first,” she says. 
“More than selling to the customers, 
although we enjoy that too, it’s really 
talking to the customers.”
Sometimes, their youngest cus­
tomers arrive with only a few dollars 
in their pockets. “They come in be­
fore Mother’s Day, Father’s Day and 
holidays to buy a mug for mom or 
dad and they’re counting their coins,” 
Salaskar says. “They’re like, ‘Oh, but 
with tax, it’s going to be so much 
more.’ ” Her response is often simple. 
“I’m like, ‘Listen, don’t worry about 
it. How much do you have? It’s fine.’ ”
For Salaskar, who grew up in India, 
those relationships carry an additional 
meaning. “For my husband and me, 
living so far away from our families, 
our friends, neighbors and custom­
ers have become like family,” she says. 
“They’ve given us that sense of belong­
ing, of feeling at home even when 
you’re far from where you grew up.”
Onuma understands that pull. “If 
this were someplace else, I may not 
have reopened,” she says. “Maple­
wood is just such a special place.”
What began as a practical part­
nership has also become something 
more personal. Onuma describes 
their relationship as “very symbiotic” 
and “harmonious.” 
Salaskar agrees. “Susan and I are 
alike in so many ways,” she says.
After more than three decades of 
owning Kokoro while continuing to 
practice law, Onuma has plenty of 
practical advice for anyone dreaming 
of opening a business. “Be conserva­
tive about projected revenue, expect 
expenses to be greater than anticipat­
ed, and have enough savings to with­
stand the difficult periods,” she says.
But the lesson she returns to most 
isn’t about a spreadsheet. “I’ve always 
felt that if you follow your passion, 
then the money will follow,” Onuma 
says. “If you really love what you’re 
doing and you do it well, then the 
customers will come.”
For both women, that has meant 
never letting the transaction become 
more important than the relation­
ship. “It’s not all about the money,” 
Onuma says.
There is something fitting, then, 
about the 14-year old Kokoro cus­
tomer who arrived shortly after the 
store reopened carrying the hand­
made paper flower.
After everything that brought 
Onuma and Salaskar to this moment, 
perhaps a little good luck found its 
way through the door after all.
“It’s been a very nice partner­
ship,” Onuma says.
Salaskar agrees. “It just feels 
right.” 
Amy Lynn-Cramer is a career, leader­
ship and “let’s make sure you’re living 
your best life” coach with a soft spot for 
reinvention, unexpected next chapters 
and stories that remind us it’s never too 
late to make room for something new.
Kimaya Salaskar still carries a selection 
of tunics that she sold when she first 
opened her store. 
The Jennifer McManus Team 
(917) 837-2192 
jennifer.mcmanus@cbmoves.com
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