feature story / 21 Once terms like “unicorn” enter the conversation, what be gan as an innocent $1 purchase can quickly turn into a mission. Collectors can use the independent mini print vault to browse designs, track collec tions and investigate rarity. It’s a convenient way to discover that the print you almost gave your niece may, in fact, be a unicorn. That two of New Jersey’s five machines are in Maplewood feels surprising, but also ex actly right. At Words, the ma chine arrived thanks to a couple of collectors very close to store manager Lisa Ma talon: her daughters. “My daughters have been follow ing Ana for years and collecting her prints,” Matalon says. “They sug gested I get a machine and I thought it would be a great addition to our store.” Her customers apparently agree. “Customers are surprised to see a vending machine and are excited to get a print,” Matalon says. “Kids love putting the tokens in the slots. We also have people who make special trips to our store to get a certain print that they need for their collection.” Even one initially skeptical staff member has been won over. “A senior staff member wasn’t sure why I wanted to have the machine,” Matalon says, “but he recently told me that he loves seeing the pure joy on customers’ faces.” So the next time you visit Words Bookstore or Shopkeeper, bring four quarters. Turn the knob, embrace the mystery and see which miniature masterpiece Maple wood has waiting for you. Just remember: one pull is art appre ciation. Five pulls may be the beginning of a lifestyle. Adrianna Ahern Do nat writes for Mat ters Magazine and is a Realtor with Pol lock Properties Group, where unfortunately no homes have yet been found in vending machines. This couple spent $4 to get four prints and were pleased that none were duplicates. The Inciardi vending machine is next to the check-out counter at Words Bookstore. Network with Business Professionals in SOMA Interested in networking with other professionals while forming lasting relationships and growing your business? LeTip of SOMA is a local chapter of LeTip Interna- tional. Members meet weekly to help advance their businesses through meaningful connections and referrals. Each member is exclusive to their industry so they can expand their business through a trusted non-competitive team of professionals. Questions? Contact Reese Little at reese.little@cjefinancial.com Find out More! Join Us for an Open House Breakfast. October 29 at 8:30 a.m. St. James’s Gate in Maplewood R.S.V.P.
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