feature story / 13 A Time for Reinvention The Maplewood Chamber of Commerce becomes a modern force BY RICK GILMAN PHOTO BY JOY YAGID I t is probably an understate- ment to say that the act of "do- ing business" has changed over the past dozen years. Driven by new technology, the economy has shifted to include more ser- vice-oriented professionals, and businesses have had to learn to adapt to a digital business model. Even brick and mortar businesses have found their operations transformed. In Maplewood, one constant throughout has been the Chamber of Commerce, which seeks to promote and strengthen the business commu- nity, provide networking opportuni- ties, education and advocacy. But it, too, has had to change with the times and is currently taking steps to contin- ue to revitalize the organization. One of those steps is reflected in its new executive committee leadership team composed of all women, includ- ing Ellen Donker, vice president and director of marketing and communi- cations; Christine Coster, director of membership; and Diana Gáler, the new Chamber president and direc- tor of events, supported by Lorraine Labonne-Storch as executive director. Gáler, deals with many of these same challenges in her own business, Gáler Coaching for Excellence, and is well-prepared to take on the new role. She explained some of her goals for the coming year. “Maplewood has a business com- munity that is as vibrant and diverse as our town. As president, I’m excited to drive engagement and visibility for our member businesses, and look to deliver great educational and network- ing events to help them and our com- munity thrive.” Donker, publisher of Matters Magazine, said, “We held listening ses- sions with members about what they wanted from the Chamber and we'll be putting many of their suggestions into action. Top on my list is commu- nications.” Coster, State Farm Insurance Agent, added, “I look forward to re- cruiting new members and engaging them in activities that have tangible benefits for their businesses.” To that end, Anthony Garubo Salon will be hosting an open house November 13 at 7 p.m. for anyone interested in learning more about the Chamber. For more information on the Chamber, visit maplewoodchamber.org. “May your thirst for life never run dry” Authentic Irish Cuisine, Irish Coffee, Fine Wines and Irish Whiskey worthy of Celtic Kings ST. JAMES’S GATE APPAREL AND GIFT CARDS AVAILABLE WEBSITE: www.stjamesgatepublickhouse.com Join us fireside for lunch and dinner 167 Maplewood Avenue Maplewood Village 973-378-2222 Oktoberfest: German Food & Beer Specials! Experience the best of Ireland’s Pub traditions Family Friendly • Good Cheer Raw Bar Fridays 4 to 7PM Check our website for upcoming events Stop by and check out our NEW FALL MENU Thank you for your incredible support of the ROBERT J. MILLER OYSTERFEST The event was a huge success! MAGGIE AXELROD-CALISTER L:R: Christine Coster, Diana Gáler, Ellen Donker and Lorraine Labonne-Storch